- e-Pharmacy is at its nascent stage in India
- e-Pharmacies are online platforms where consumers can purchase medicines without having to visit brick-and-mortar pharmacies.
- improved the convenience of consumers and resulted in a rising demand for the model across the world.
e-Pharmacy growth fuelled by
- Rapid internet penetration in India
- Digital India Initiative
- e-Healthcare Initiatives by the Government
- Increase in Health insurance penetration
- Increased Spending on Medicines
- Growth in Healthcare Financing Products
- Increase in Domestic Demand
- Growing Number of Lifestyle Diseases
Types of e-pharmacy
- Inventory-based Model of e-Pharmacy
- Marketplace-based Model of e-Pharmacy